Oh, TikTok. When will you stop torturing me? You’ve convinced people that they don’t need to wash their hair, started an unfounded liquid chlorophyll craze, qualified sexual lubricant as an acceptable makeup primer, and now, you’re trying to get people to contour their faces with tape.
The latter viral trend, known as the lifted contour hack, involves placing a piece of tape across your open mouth and then lifting it upward toward your ears. Then, you use that piece of tape as a guide for contouring — buff in your cream or powder, then remove the tape and blend out the harsh line left along the bottom. Sounds foolproof, right? Um, wrong.
I’ve seen this trend (located at #tapecontour) popping up on my For You page at least once every day for a few weeks now. The results are pretty much always great, but I cringe every time I watch a person’s face distort as they literally try to pull their mouth upward and outward. If you’ve ever hated something so much that you had to try it yourself just to prove how stupid it was, you’ll understand why I had to do what you’re about to see me do.
Thankfully, this viral trend is simple enough that I only had it try it once to get it down pat. I pulled a piece of clear Scotch tape across my face, which was immediately uncomfortable. With my lips screaming for refuge and the bottom half of my face pulled taught, I felt less like a resourceful makeup artist and more like Pee-Wee Herman during his morning routine in Pee-Wee’s Big Adventure. Truly, I might as well have put some on my nose and bore my nostrils to the mirror (tra-la-la-la).
Resisting the urge to pull that tape right back off, I applied my favorite contouring cream, Jones Road The Face Pencil in Shade 21, along the upper edges of the tape on either side and blended it out with MAC’s 188 Synthetic Small Duo Fibre Face Brush.
While peeling off the tape, I could physically feel the base makeup underneath lifting with it — I looked down and, sure enough, there were concealer smudges all along the piece of tape. Fantastic. All that was left to do at that point was to blend out the harsh line left behind by the tape. Slightly smeared base makeup aside, the shape of the contour this hack produced was one I didn’t mind. I just couldn’t tell if it was any different looking than contour I would apply normally… without the discomfort or disruption of the tape.